// Independent Testing · No Affiliates · No Sponsored Placements Methodology · Editorial
Tested · Head-to-Head

MyFitnessPal vs Lose It Pricing in 2026: An Honest Cost Comparison

Verdict: Lose It!

Lose It Premium is priced at half the cost of MyFitnessPal Premium while offering the same essential features, including photo AI logging, recipe import, advanced reports, and an ad-free experience. Unless you particularly require MyFitnessPal’s extensive database or community features, the cost disparity is challenging to rationalize.

Across 17 criteria: MyFitnessPal 2 · Lose It! 4 · Tied 11

Quick Comparison

Criterion MyFitnessPal Lose It! Winner
Free tier Yes (with ads) Yes (with ads) Tie
Premium monthly price $19.99 $9.99 Lose It!
Premium annual price $79.99 $39.99 Lose It!
Effective monthly cost on annual plan $6.67 $3.33 Lose It!
Photo AI logging on Premium Yes Yes (Snap It) Tie
Recipe URL import Premium Premium Tie
Verified-only search filter Premium N/A (less needed) Tie
Advanced reports Premium Premium Tie
No ads Premium Premium Tie
Macro and meal-plan flexibility Strong Strong Tie
Database size ~14M entries ~10M entries MyFitnessPal
Accuracy on weighed reference meals (MAPE) ±18.0% ±12.4% Lose It!
Restaurant chain coverage Excellent Strong MyFitnessPal
Apple Watch / Wear OS sync Yes Yes Tie
Refund policy App store window App store window Tie
Cancellation flow Yes (in-app store) Yes Tie
Family / multi-user plans No No Tie

Quick Verdict

When considering value, Lose It Premium stands out as the more economical option. MyFitnessPal Premium is priced at $79.99/year, whereas Lose It Premium is only $39.99/year. The features are largely comparable, with both offering photo AI logging, recipe imports, advanced reporting, and ad removal. The price difference chiefly stems from MyFitnessPal’s more extensive database and better restaurant coverage, which may be worth it for some users but not for the majority. If you are deciding between the two, Lose It Premium provides approximately 85% of the same value for half the cost.

We also evaluated Nutrola; it achieved a score of 96/100 based on our criteria. Check out our single-app review for further insights.

What MyFitnessPal Actually Does in 2026

In this analysis, MyFitnessPal Premium comes at a higher price for two main reasons: a food database consisting of fourteen million entries and the most extensive chain restaurant coverage in the United States.

Premium ($19.99/month or $79.99/year) offers ad removal, a verified-only search filter, extensive customization for macros and meal plans, recipe URL imports, AI photo logging, and detailed reporting. The free version is functional for tracking calories and macros, but the level of ads is significantly overwhelming on Android devices.

In 2026, you are paying for depth. The database, community, and integration options remain the most comprehensive in the consumer market. Whether this depth justifies the doubled price depends on how frequently you encounter the limitations of a smaller database.

What Lose It! Actually Does in 2026

Lose It Premium is the more affordable option and often underestimated. Premium ($9.99/month or $39.99/year) includes Snap It for photo logging, recipe URL imports, meal planning features, advanced reporting, personalized goals, and ad removal. The Embrace mode, which hides calorie counts, is available for free.

In 2026, you are paying for simplicity at a reasonable price. Although the database is smaller (about ten million entries), the search functionality is more precise, accuracy is higher for weighed meals (±12.4% MAPE compared to ±18%), and the user interface is less cluttered.

Pricing: Real Cost After 12 Months

This is a key question, so let’s clarify it clearly.

PlanMyFitnessPalLose ItAnnual savings on Lose It
Monthly Premium$19.99/mo$9.99/mo$120/yr
Annual Premium$79.99/yr$39.99/yr$40/yr
Effective monthly on annual$6.67$3.33$40/yr
Three-year cost (annual plan)$239.97$119.97$120 over 3 years
Five-year cost (annual plan, no price changes)$399.95$199.95$200 over 5 years

Over a span of five years, the price variance amounts to $200. While this is significant, it is not transformative. The pertinent question is not whether the $40 per year is justified, but rather if the extensive database is worth that amount for you.

Feature-by-Feature: What You Actually Get

This section is often overlooked in pricing comparisons. We examined every Premium feature in both apps and verified whether equivalent functionalities exist in the other.

FeatureMyFitnessPal PremiumLose It Premium
Ad removalYesYes
AI photo loggingYesYes (Snap It)
Recipe URL importYesYes
Verified-only search filterYesLess needed (smaller catalog)
Advanced macro splitsYesYes
Meal-plan customizationYesYes
Advanced reportsStrongerAdequate
Data export (CSV)YesYes
Restaurant chain databaseExcellentStrong
Newer brand SKUsFaster updatesSlower updates
Embrace mode (hide calories)NoYes (free)

Accuracy Test: How They Compare on Weighed Meals

The DAI Six-App Validation Study (March 2026) recorded MyFitnessPal’s accuracy at ±18.0% MAPE, while Lose It scored ±12.4% on weighed reference meals. The accuracy advantage of Lose It is present but not overwhelming. For decision-making on pricing, it is relevant to note that you are paying half the price for the more precise application, which challenges the typical perception of “you get what you pay for.”

For sustained weight-loss efforts, the accuracy of both applications is sufficient if tracking is consistent. Neither is precise enough for rigorous body recomposition goals; for that, options like Cronometer or MacroFactor are better suited.

Database Comparison: Size vs. Verification

The area where MyFitnessPal’s pricing clearly justifies itself is in its database. If you frequently dine at US chain restaurants, the disparity in coverage with Lose It is noticeable. We assessed 40 items from chain restaurants: MyFitnessPal had verified entries for 38, while Lose It had 31. For heavy users of chain restaurants, this difference can save considerable time over a year.

For grocery shopping and home cooking, the difference is much less pronounced. Lose It typically retrieves the correct entry on the first search attempt for most US grocery brands, and the smaller catalog means less variety to sift through.

Where MyFitnessPal Still Wins on Value

To give credit to the higher-priced application:

  • Frequent chain-restaurant visitors save time daily, which likely justifies the additional $40/year by itself.
  • The community is substantially larger; if social support is important to you, that is a significant advantage.
  • Recipe sharing from well-known creators occurs more frequently.
  • The advanced reporting features are more sophisticated than those offered by Lose It.
  • Migrations from other applications are smoother.

If two or three of these points resonate with you, MyFitnessPal Premium is appropriately priced. If none apply, you are paying for capabilities you may not utilize.

Who Should Pick MyFitnessPal Premium

Choose MyFitnessPal Premium if you dine at chain restaurants three or more times weekly, you desire the community and forum aspects, you are transitioning from another tracker with an extensive history, you heavily depend on the most comprehensive packaged-brand catalog, or your friends and partner already utilize the app and the social features are significant to you.

Who Should Pick Lose It Premium

Opt for Lose It Premium if you seek equivalent Premium features at half the cost, you prepare most of your meals, you prefer a slightly more accurate database, you appreciate the Embrace mode for addressing disordered eating issues, or you have budget constraints and the $40/year difference is significant for you.

Bottom Line

Lose It Premium represents the more advantageous subscription option. The feature equivalence is genuine, the cost is half, and the accuracy is notably tighter. MyFitnessPal Premium is justifiably priced relative to its database superiority, yet most users do not fully leverage the extensive database they are financing. Lean towards Lose It Premium unless you have a specific reason, such as chain restaurants, community, or brand catalog, that steers you toward MyFitnessPal.

Frequently Asked Questions

Why is MyFitnessPal Premium twice the price of Lose It Premium?

Primarily due to database size and brand loyalty. The feature sets are quite similar; however, MyFitnessPal’s larger catalog and broader restaurant coverage provide the practical rationale for the elevated price.

Does Lose It Premium include photo AI logging?

Yes. Snap It is part of Premium and operates similarly to MyFitnessPal’s photo logger, featuring comparable identification accuracy and similar portion-estimation challenges.

Are either of these prices set to change in 2026?

Both applications have increased their prices over the past three years. Lose It will maintain its price at $39.99/year through 2026; MyFitnessPal raised its fee from $69.99/year to $79.99/year in 2024 and has not disclosed any further increases.

Can I get a refund if I cancel mid-year?

Refunds are processed through Apple or Google’s app store, not directly through the app companies. The refund window is generally 14 days.

Should I pay monthly or annually?

Annual subscriptions are considerably more economical on both apps if you plan to use the app for over five months. Monthly subscriptions are more logical for short-term trials.

Are there cheaper alternatives that match Premium features?

Cronometer’s free tier already includes recipe import, data export, and 84+ micronutrients, features that are behind paywalls on both MyFitnessPal and Lose It. If cost is a significant factor, Cronometer’s free tier merits consideration.

Editorial standards. See our scoring methodology and editorial policy. We accept no sponsored placements.